Understanding the Difference

Equita vs. TAMPs

QUALITY RESOURCES

Equita provides quality resources that allow for the best financial planning, the best portfolio management, and the best coaching and growth for each woman’s autonomous brand.

At Equita, we don’t see ourselves as “Aggregators.”

Many turnkey asset management providers (TAMPs) will provide their clients with the exact same investment portfolios — which is the opposite of what we do at Equita. Instead, we provide our Member Firms with customized, personalized portfolio solutions, which reflect the best-in-class service and guidance that we are proud to give our clients every day.

Our Promises to Each Other

Outside Of Our Investment Solutions, We Make A Set Of Defined Promises To Every Member Firm We Serve And To Each Other

01.

We Are Fiduciaries

All of our Member Firms are required to put their clients’ best interests first, always. As CERTIFIED FINANCIAL PLANNER™ professionals, we have accepted the duty to uphold the highest standards of ethics when providing financial planning services and advice.

02.

We Are Fee-Only

This means we do not sell products under any circumstances. We are paid for the planning and advice we give to our clients and are compensated based on that advice, not based on an investment we sell.

03.

We Are Client-Focused

Our priority is to provide customized, comprehensive financial planning and wealth management services. Our Member Firms have the time to provide the best service possible because the solutions they need to run their business are provided by Equita.

04.

We Are Collaborative

We learn from each other through our members-only Mastermind Group, share resources we’ve curated from decades in the business, and offer a platform for succession planning so that our Member Firms are supported through every stage of their lives.

Value and Fees

Equita Financial Network provides complete transparency regarding fees and resources. We’ve done extensive research on the value of our member platform. We share the respect and company of like-minded women as well as proven resources that help your firm succeed.

Our fees listed below are based on Assets Under Management

$20 million to $49.9 million

38% of all client fee revenue (assets under management and retainer revenue)

$50 million to $74.9 million

33% of all client fee revenue (assets under management and retainer

$75 million to $100 million

28% of all client fee revenue (assets under management and retainer revenue)

For firms with assets under $20 million, there is a fixed annual fee of $30,000 plus 20% of all client fee revenue (assets under management and retainer revenue)

Please note that fee revenue excludes revenue received from financial planning activities. Once a breakpoint is reached by a Member firm, all assets at the Member firm will be billed at the new fee.

What Our Clients Say About Us

"Why Equita, and why now? Because Equita enables us to have a voice in an industry where we often feel like our words are dismissed."

Katie Burke

Guest Post: How Financial Advisors Can Gain Traction Through Focus and Clarity

By Beyond AUM You are in control of your business — surprise! This is the biggest secret that every financial advisory firm leader should know.

January 12, 2021

Words of Wisdom: Advice on Running a Business from Equita Members

Financial advisors have been going independent and starting their own practices for years now, and the pandemic has accelerated this trend. The COVID-19 crisis has

December 4, 2020

succeed from start to grow

When you first launch a company, you’re siloed: You’re going through this exciting but isolating experience, and your friends and family might not be able to relate or give the advice you need. That’s why it’s so important to have a support group of like-minded professionals. Here are seven resources — including a support network — that you need to successfully run a firm

Investment advisory services offered through Equita Financial Network, Inc. an Investment Adviser with the State of Alabama, the State of California, the State of Georgia, the State of Minnesota, the State of Missouri, the State of Pennsylvania and the State of Tennessee. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption.

All written content on this site is for information purposes only. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.

Securities investing involves risks, including the potential for loss of principal. There is no guarantee that any investment plan or strategy will be successful.

Equita Financial Network, Inc. (“EFN”) is a registered investment adviser offering advisory services in the State of Alabama, the State of California, the State of Georgia, the State of Minnesota, the State of Missouri, the State of Pennsylvania, the State of Tennessee and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by EFN in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption. All written content on this site is for information purposes only. Opinions expressed herein are solely those of EFN, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation. Click here for our Privacy Notice.

Privacy Notice

We recognize the importance of protecting our clients’ privacy. We have policies to maintain the confidentiality and security of your nonpublic personal information. The following is designed to help you understand what information we collect from you and how we use that information to serve your account.

Categories of Information We May Collect

In the normal course of business, we may collect the following types of information:

Information you provide in the subscription documents and other forms (including name, address, social security number, date of birth, income and other financial-related information); and
Data about your transactions with us (such as the types of investments you have made and your account status).

How We Use Your Information That We Collect

Any and all nonpublic personal information that we receive with respect to our clients who are natural persons is not shared with nonaffiliated third parties which are not service providers to us without prior notice to, and consent of, such clients, unless otherwise required by law. In the normal course of business, we may disclose the kinds of nonpublic personal information listed above to nonaffiliated third-party service providers involved in servicing and administering products and services on our behalf. Our service providers include, but are not limited to, our administrator, our auditors and our legal advisor. Additionally, we may disclose such nonpublic personal information as required by law (such as to respond to a subpoena) or to satisfy a request from a regulator and/or to prevent fraud. Without limiting the foregoing, we may disclose nonpublic personal information about you to governmental entities and others in connection with meeting our obligations to prevent money laundering including, without limitation, the disclosure that may be required by the Uniting and Strengthening America Act by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT) Act of 2001 and the regulations promulgated thereunder. In addition, if we choose to dispose of our clients’ nonpublic personal information that we are not legally bound to maintain, we will do so in a manner that reasonably protects such information from unauthorized access. The same privacy policy also applies to former clients who are natural persons.

Confidentiality and Security

We restrict access to nonpublic personal information about our clients to those employees and agents who need to know that information to provide products and services to our clients. We maintain physical, electronic and procedural safeguards to protect our clients’ nonpublic personal information. We respect and value that you have entrusted us with your private financial information, and we will work diligently to maintain that trust. We are committed to preserving that trust by respecting your privacy as provided herein.