Our Team

Bridget Grimes of Equita Financial Network

Bridget Venus Grimes, CFP®


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Over the course of several decades in finance and corporate America, and having personally experienced the barriers women in business face, Bridget’s passion to help women succeed in life and career became a priority.

In 2016 she founded WealthChoice, a fee-only financial planning firm focused on helping women executives and their families live life on their terms. Launching WealthChoice was the culmination of years of working with career women and helping them overcome challenges to financial security.

Bridget also launched WealthChoice Community, which hosts guest speakers throughout the year who cover critical career, business, and quality of life topics. The Community also provides the valuable benefit of assembling like-minded women for networking purposes, to provide support for one another, and have meaningful conversations.

The goal of Equita is to provide our member firms with many of these same benefits, and to make meaningful change to the landscape of women financial planners and business owners.

Co-Founder of Equita Financial Network

Katie Burke, CFP®


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An entrepreneur at heart, Katie has over 14 years of experience in the financial services field. She launched Method Financial Planning, a fee-only financial planning firm in 2015 to focus on the planning needs of young families and busy professionals.

Katie has always been very passionate about supporting women in the financial planning profession and encouraging them to follow the path to become a CFP® professional. During her time in San Diego she co-founded a women’s networking group, San Diego Women in Finance, with the mission to provide women in the community opportunities for professional development through networking, mentoring and collaboration. Katie is also a mentor through the CFP® Board’s Women’s Initiative (WIN) to help guide and support prospective CFP® professionals, and ultimately encourage more women to pursue careers in financial planning.

As a wife, mother to two young boys and a business owner, Katie wants other women to feel empowered to build successful financial planning practices. Equita was designed with this goal in mind and is the core reason behind the resources, collaboration and support that the network provides.

Mario Nardone, CFA

Chief Investment Strategist

Mario began his investment career in 1999 with Vanguard mutual funds in Valley Forge, PA, where he consulted institutions and financial advisors on investment policy, portfolio construction, and Exchange-Traded Funds (ETFs) as a member of Vanguard’s Fiduciary Services and ETF Product Management units. He also contributed to the research and publication of the firm’s world-renowned investment philosophy and served as a municipal bond fund specialist.

In 2003 he earned the Chartered Financial Analyst designation, widely regarded as the highest standard in the investment profession, and he continues to mentor aspiring Charter candidates in its curriculum, ethics, and career opportunities. Mario relocated to Charleston in 2010 to serve as Chief Investment Officer and Chief Compliance Officer for a respected financial planning and advisory firm in Mount Pleasant before establishing East Bay Financial Services, the collaborative partner firm of Equita Financial Network. Mario is Past President and of CFA Society South Carolina, is current Chairman of the College of Charleston Finance Department Advisory Board, and is a member of the Financial Planning Association.

His approach to investments and the industry has been featured in Investment News, NAPFA Advisor Magazine, Charleston Regional Business Journal, The Post & Courier, and The Northeast Pennsylvania Business Journal. Mario is active in recreational sports and the Charleston community, and is a member of the Historic Middleton Place Foundation. He is an avid traveler and SCUBA diver, and enjoys spending time with his wife, Piper, and their “energetic” lab/shepherd mix, Cady.

Colleen Jordan Hallinan - Head Coach of the Advisory Women’s Exchange (AWE)

Colleen Jordan Hallinan, CFP®

Head Coach of the Advisory Women’s Exchange (AWE)

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With a rich background of expertise and experience in the financial services industry, Colleen is passionate about helping advisors and their teams achieve next-level growth and success.

After spending nearly 30 years as a financial advisor, Colleen retired in 2015 as a partner at a leading Bay Area-based RIA with $4 billion in assets under management (AUM). Under Colleen’s leadership, the firm’s local advisory team grew from one associate serving $80 million in AUM to a superstar group of Gen Y advisors serving nearly $1.4 billion in AUM upon her retirement. The team earned awards and recognition for quality in wealth management, education, customer service and growth — and they continue to be praised and recognized by the industry today.

Colleen attributes the success and growth of that team to a system of mindsets and practices she developed, which inspired the founding of Qii Consulting. As Qii Consulting’s Chief Transformation Officer, Colleen builds and develops advisory teams using an approach that is focused around the leverage one experiences when prioritizing “quadrant ii” activity.

As a Gallup-Certified Strengths Coach and a Kolbe™ Certified Consultant, Colleen is dedicated to helping firms grow, thrive and succeed by building diverse and inclusive teams — starting with discovering and applying their teams’ individual and collective gifts and introducing 10x growth strategies.

Outside of the office, Colleen serves on the board of the Financial Planning Association of Greater Phoenix. She resides in the mountain-biking mecca of Sedona, Arizona, with her husband, Paul, and their three kitties.

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